FAO Schwarz
Toy store sparking joy and wonder since 1862
The famed three-storey toy store in Rockefeller Centre is the oldest toy retailer in the US, and it continues to delight children and adults alike today with its toy selection from around the world. Stop by to check out its toy soldier greeters, interactive displays and demonstrations. Note that prices can be high-end, but the extravagance of the experience is part of its charm.