SIA Cookie Policy

Cookies are small files placed onto your computer by certain websites that you visit or e-mails that you open.

By using the Singapore Airlines website, you consent to our use of cookies to collect and use your personal data for the purposes of collecting website usage data, and to give you a personalised and more streamlined online experience.

The personal data that we collect may include information about the way you use our website, your choice of Internet browser, the type of device you’re accessing our website from and where you are in the world. Where any information we collect through Cookies qualifies as personal data, our Privacy Policy applies to the collection and use of such personal data.

How we use cookies

We collect and use cookies on our website for the following purposes:

Essential
Essential cookies allow our website to function at its most efficient, including but not limited to:

• Balancing website traffic to ensure all our users can enjoy consistent and reliable access
• Limiting traffic to key sections of our website to maintain consistent performance
• Storing our users’ acceptance of our Terms and Conditions, Privacy Policy and Cookie Policy
• Monitor web performance and user behaviour to provide insights on how to improve user experience
• Remember user behaviour information when user navigates to different pages within the same session

These cookies collect anonymous information and they cannot be used to personally identify individual users.

Ease of use
Cookies make navigating our website easier for you, including but not limited to:

• Remembering your language and country preferences, and presenting relevant content
• Keeping track of your KrisFlyer membership number when you’ve logged in
• Providing the most relevant departure airports for your location when you’re booking a flight

Analytic
Cookies are used to gather statistics on how you navigate and perform transactions on our website, including but not limited to:

• Gathering feedback on your satisfaction through surveys
• Gaining insights into how you navigate and perform transactions on our website so that improvements can be made

Marketing
Cookies allow us to present appropriate marketing messages to you, including but not limited to:

• Allowing our website to serve up different versions of a page for marketing purposes
• Allowing us and/or third parties to display relevant messages and/or advertising which offer a selection of products based on your viewing behaviour on our website and certain other websites
• Displaying our advertisements. including advertisements for other entities within our group of companies, which include Scoot Tigerair Pte. Ltd. (“Scoot”), Tradewinds Tours & Travel Private Limited, KrisShop Pte. Ltd. and Encounters Pte Ltd (collectively with Singapore Airlines, the “SIA Group”), on third party websites you visit

We also use web analytics services, such as Google Analytics. Google utilises the data they collect to track and examine the use of www.singaporeair.com, which is then used to prepare reports and its activities and share them with other Google services. Google may use the data they collect to contextualise and personalise the advertising on its own network. For more details, see Google’s Privacy Policy.

Online behavioural advertising

Online behavioural advertising is also known as interest-based advertising. It’s a way of serving advertisements that are more relevant to your interests on websites visited by you. Shared interests are grouped together based on your previous web browsing activity. This allows us to display advertising that is relevant and useful to you. Advertising can also be delivered to you based on the website content you’ve just been viewing. This is called retargeting.

When you visit our website and navigate to other websites, we may leverage the cookies we have in place and our partnerships with online advertisers and social media networks in order to serve you with targeted advertising about the SIA Group on these other websites and/or to limit the number of times you see a particular advertisement.

We collect the following information about you for such purposes: IP address or other unique identifiers, mobile carrier, time zone setting, operating system and platform, information about your customer journey on the website or mobile application, and information about any bookings you have made on the website or mobile application.

You may opt out of the use of cookies if you don’t want to be retargeted or your advertising to be tailored.

Opting out, however, does not mean that you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer serve you advertising that’s tailored to your web preferences and usage patterns. You may instead see more advertising that isn’t as relevant to your preferences.

Our partnership with advertising networks

We partner with advertising networks such as Google, Facebook, Adara and Sojern to capture data from you through third party cookies. This allows Adara and Sojern to capture data from you through third party cookies. Known as third party advertising, this allows the advertising networks to display targeted and relevant messages from us and/or third parties on selected third party websites based on your viewing behaviour on our website and certain other websites. Please note that we have no control over the use of cookie data collected by these advertising networks.

We only share your data with advertising networks in the strictest confidence for the unique purpose of serving more relevant advertising. We have established standards to ensure that you’ll only be served appropriate advertising. You may opt out of such advertising from the advertising networks at any time by visiting their websites.

Managing cookie preferences

You may refuse to accept cookies by changing the settings of your Internet browser. If you do not want cookies to be placed on your device, you can control this through your browser’s settings.

If you choose not to allow the use of cookies on our website, some areas of our website may not function properly or be accessible. Please note that if you delete your cookies, we won’t be able to know that you’ve opted out of behavioural advertising on our website; recognise that you’ve agreed to our Terms and Conditions, Privacy Policy and Cookie Policy; or remember your language and country preferences. This means that banners from our third-party websites will appear. You’ll need to accept the use of cookies and provide other cookie-related information again.

Types of cookies we use

Clickstream data

A clickstream records which parts of a website you click on when you use it. We may collect clickstream data when you use our website and track referrals from other websites to improve your online experience with us. This data will not be stored as part of your customer record, and will only be used to statistical analyses.