We’ve seen Hollywood and other culture industries rushing to adopt artificial intelligence (AI). Whether it’s using AI to create animations, generate tunes, or formulate scripts, showbiz has fully jumped on the AI bandwagon. But is it worth losing the human touch in service of efficiency?
Thankfully, there are companies showing how to stay tech-forward without sacrificing soul. Australian music licensing platform, Melodie, is taking a refreshingly human approach to AI adoption. Yes, they’ve just launched one of the smartest AI search tools in the game, but it’s all for the sake of something timeless: protecting and celebrating human creativity.
Melodie is a modern take on the traditional ‘music library’ — a digital platform featuring a rich catalogue of high-quality music tracks composed by artists from around the globe. Designed for use across video, advertising, podcasts, television, film, and more, every track is easy to find and license, fully pre-cleared for global use, 100% copyright-safe, and ready to enhance any creative project.
Melodie’s new AI-powered search engine is designed for the fast-paced needs of modern content creators. Instead of filtering through endless tags or categories, users can simply describe the music they need using their own language — like “uplifting folk with a hopeful mood” or “moody Synthwave for a sci-fi trailer” — and the system responds in seconds with precise musical suggestions from the Melodie library. It’s intuitive, fast, and a game-changer for creators working under deadline.
But beneath the cutting-edge tech is a deeply human story. Unlike some platforms using AI to generate synthetic music, Melodie’s entire catalogue is composed by real people — these are award-winning musicians from around the world, including First Nations artists. Every time a track is licensed, that artist gets paid. In short, AI helps you find the music, but humans still make it.
