Diet, exercise, and sleep. The adage is that working on these three core pillars of wellness will help pave your way to a better quality of life. And for a long time, the wellness industry has prioritised the first two (proteinmaxxing and strength training, anyone?) After all, today’s #hustle culture is quick to reward a disciplined diet and pushing past your limits to hit that new running pace.
Working hard at sleeping well, though? Sounds like an oxymoron; feels like a thoroughly indulgent waste of time.
Yet the data couldn’t be clearer: deep, restorative sleep is increasingly hard to come by today. According to a 2025 study in Sleep Medicine Reviews, 16.2% of adults worldwide (roughly 852 million people) live with insomnia, while 7.9% experience severe insomnia.
The main culprits? Poor sleep hygiene like blue light exposure right before bed (e.g. doom-scrolling), rising anxiety levels, and a culture that champions productivity above rest may all be contributing factors to today’s sleep epidemic.