In the digital age, content is king. Melodie offers an exclusive music library with over 25,000 high-quality tracks to elevate your content and help your work stand out.

It’s 2024, and the creative renaissance is upon us. YouTube’s Culture & Trends Report 2024, published just last month, claimed a whopping “65% of Gen-Z describe themselves as video content creators”.

In this insatiable content boom, savvy creators know that — whether they’re producing a video for social media, a podcast series, or even a feature film — the perfect soundtrack can elevate the ordinary to something truly extraordinary. 

Music elevates digital content

The rise of digital platforms like YouTube and TikTok has undoubtedly transformed the content landscape. On TikTok alone, there are over 1 billion monthly active users, with creators posting millions of videos daily. Music plays a crucial role in these ecosystems, with trends often driven by catchy tunes and viral sounds. So, for creators on these platforms, the ability to access high-quality, copyright-safe music is essential.

One standout company providing original soundtracks for all this content is the Australia-based Melodie, founded by Evan Buist, who is a music producer and composer himself. Melodie is a multi-award-winning music licensing platform that simplifies the search for that perfect soundtrack. Its exclusive music library offers over 25,000 high-quality tracks and versions created by an elite, global roster of (human) composers and artists.

You’ve almost certainly heard its music tracks, which have been broadcast all around the world in hit television shows like Real Housewives, Ninja Warrior, The Amazing Race, and Bondi Rescue. 

Melodie’s commitment to quality and innovation was recently recognised at one of the world’s largest media and broadcast events — NAB Show in Las Vegas — where it was awarded ‘Product of the Year 2024’, alongside industry giants like Sony Electronics, Seagate Technology, and Amazon Web Services.

Supporting a thriving creative community

As a company founded by real musicians and composers, Melodie’s model is deliberately benevolent. Every time a piece of music is downloaded at Melodie, an artist gets paid.

Melodie is dedicated to fostering a thriving creative community — one that creates income for independent composers and artists worldwide, placing value on creativity and acknowledging the arts as an income-generating industry. 

In Australia, Melodie has also launched an Indigenous Engagement Strategy, pledging a minimum investment of A$25,000 each year in the development of Aboriginal and Torres Strait Islander artists for ongoing music synchronisation and royalty opportunities. This commitment reflects Melodie’s dedication to creating real opportunities and revenue streams for artists to succeed in the music industry.

Expanding horizons

Melodie continues to expand its global footprint, with the opening of their first European office this year. You can find Melodie at IBC2024 in Amsterdam this September and MIPCOM in Cannes this October.

Melodie’s exclusive catalogue of original music is available for anyone to license via the Melodie Platform.